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Planning & Strategy

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Frans  Minnaar
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Strategic Objectives

Strategic Objectives means:

1.       Strategic; that is, applicable to the entire organisation and long-term.

2.       An outcome that must be achieved; expressed as an indicator.

3.       Performance targets, to quantify the indicator and li8nk it to time-frames.

A performance indicator “indicates” performance. It must therefore include –

1. The outcome to be delivered.


Strategic Framework

The strategic framework of modern organisations always has a hierarchical network of deliverables (outcomes), production (outputs), tasks (activities) and resources (inputs).

1. In order to be able to achieve outcomes,

2. goods and services (outputs) must be produced, which is only possible if

3. scheduled tasks are performed in a planned, elaborated manner (activities), which is only possible if

4. the resources are made available to perform the activities (inputs).

Objectives are formulated (or set) for all four of these stages of value adding, namely –

F. Minnaar, Analyst © Copyright. 2026. All rights reseerved.
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